Posted on Aug 27, 2023

Hawaii Rotary Youth Foundation (HRYF) is participating in Give Aloha, Foodland’s Annual Community Matching Gifts Program.  This program honors Foodland’s founder, Maurice J. "Sully" Sullivan, and continues his legacy of giving back to the community.  Proceeds from this campaign will help fund the HRYF scholarship program.

HRYF was founded by Mr. Sullivan during his year as Rotary’s District Governor in Hawaii, 1976-77.  It was Sully’s desire to assist Hawaii’s high school graduates realize their potential by attending a college or university of their choice here in Hawaii or on the mainland United States. Over the last several years, the Rotary Club of Hickam Pearl Harbor has awarded a $5000 scholarship to a high school senior through the HRYF program. 

How It Works

From September 1-30, customers are invited to make donations up to $249 (per person) to participating Hawaii non-profit organizations at checkout.  Individuals must use their own Maika'i card to make a donation.  Foodland and the Western Union Foundation will match a portion of each donation made with a Maika'i card.  Donations made without a Maika'i card will not be matched.

How to Donate

  • At checkout, present your Maika'i card (or give your 10-digit number) and inform the cashier that you would like to make a donation to Hawaii Rotary Youth Foundation.  If you do not have a Maika'i account, you may establish one by telling the cashier you would like to do so; you will need to give a unique 10-digit number (such as your phone number).
  • Tell the cashier HRYF’s 5-digit code:  77199.  If you can't remember the code, the cashier has a list.
  • Tell the cashier how much you would like to donate.  Your donation will be added to your grocery purchase total.  You may donate up to $249.
  • Be sure the cashier reaffirms HRYF’s name and amount that you are donating.
  • Any donation must be made payable to Foodland, Sack N Save or Foodland Farms. 
  • Hawaii Rotary Youth Foundation’s name and the amount you donate will appear on your receipt. 
  • Donor names will not be released to HRYF.  Email me a copy of your receipt.  Write your name and Rotary Club of Hickam Pearl Harbor on the receipt.  I will send it to the HRYF foundation office for credit to your individual account.  
  • You may make donations to more than one organization - you may donate up to $249 per organization over the course of several store visits.

Are These Donations Tax Deductible?

Give Aloha donations are tax deductible to the full extent of the law.

How Will My Donation be Matched?

Every year, the matching gift percentage varies and cannot be pre-determined. For the past 5 years, the matching percentage has been between 20%-25%.  Thus, if a customer donated $100 to an organization, Foodland and the Western Union Foundation’s matching gift was $20-$25.   The actual matching gifts will be calculated at the end of the program. Organizations will receive 100% of all customer donations given to their organization, plus their % of Foodland and the Western Union Foundation's matching gift.

Please visit your nearest Foodland in the month of September and donate to HRYF.

Please share with friends and family.

Emilie Smith, President-Elect
Rotary Club of Hickam Pearl Harbor