Public Image
Brand Elements
Press Release and Media Coverage
Public Image Hacks
Public Image Learning Series
Photo Albums
District PI Committee Meeting Notes

Aloha and Welcome to the

Hawai'i Rotary Public Image Resource Page

Download the 2023-24 Theme: Create Hope In the World

Download the 2024-25 Theme: The Magic of Rotary

The Power of Rotary's Story

Rotary's story is more than a narrative; it's a vibrant tapestry woven by the passion, dedication, and unwavering commitment of each Rotarian. It's a story of positive change, community upliftment, and the tireless pursuit of a better world. Our story resonates with compassion, service, and the profound belief that we can make a difference, one project at a time.

Every club, every member, and every project contributes to the narrative of Rotary. Whether it's a local initiative addressing pressing community needs or a global endeavor championing peace and understanding, our story is a testament to the transformative power of collective action.

The Importance of Public Image

Our public image is the lens through which the world views Rotary. It's not just about recognition; it's about perception, impact, and connection. A positive public image elevates our influence, attracts new members, and opens doors to collaboration and support.

In today's interconnected world, where information travels at the speed of light, the need to actively shape our public image is more crucial than ever. Our image is not merely a reflection; it's a strategic asset that can amplify our reach, mobilize resources, and inspire others to join us in service.

By consciously crafting a compelling public image, we position Rotary as a force for good, a catalyst for positive change, and a beacon of hope in a world that yearns for solidarity and purpose.


Your Role in Shaping the Narrative

Each Rotarian is a storyteller, a custodian of the Rotary legacy. Your actions, projects, and dedication contribute to the chapters of our story. As we collectively embark on this journey, let us be mindful of the impact we can create by sharing our Rotary story authentically, passionately, and with purpose.

Together, let's leverage the power of Rotary's story to inspire, engage, and transform lives.


For more than 100 years, Rotary has united leaders who are committed to using their expertise to improve communities. While we’ve made a significant difference around the world, many people still don’t fully understand who we are and what makes us unique. It’s important that we tell our story in ways that help people everywhere understand what Rotary does, how we’re different, and why our work matters.

Create Powerful Messages & Promote Rotary


People’s perception of Rotary comes from their experiences with our clubs and programs, along with the stories we tell and the images we share. Compelling, consistent brand communications — together with a great experience — can strengthen our brand and help us engage and attract more members, participants, donors, and partners.

Explore the resources and links on this page to learn how you can build membershippromote activities, and increase engagement!

Join the Hawai'i Rotary Public Image Resource Team on the 3rd Mondays at 3pm. Watch the latest recording below: